HOW CAN A SORORITY RECRUITMENT COACH HELP?
If you Google sorority rush coach or sorority rush consultant, you will find the following articles:
“Ridiculous trend…”
“Strange world of rush consultants”
“Hire a sorority consultant if you can’t get in yourself”.
The individuals who write these articles do not realize some sororities are dropping around 70% of all potential new members after Round 1. They do not understand that the sorority you join is part of your identity for college. They do not understand how a sorority can impact your life.
They fail to realize thousands of amazing women are overlooked by sororities each year.
What makes sorority recruitment so difficult?
Most women are Sam the Overlooked Potential New Member.
She starts by looking at her college’s Panhellenic website. She scrolls through the different pages looking for advice or a step-by-step plan. With each page, she learns some requirements and leaves with more questions.
“It says recommendation letters are optional. Will they help me?”
“What are members looking for in a new member?”
“What questions will the members ask me?”
“What percentage of women accept a bid each year?"
I encourage you to look on your Panhellenic website and see if you can find the answer to these questions.
To find these answers, she turns to TikTok and YouTube. Have you done this too? I completely understand why. Panhellenic protects the secret information, and they do not share it with you. I know! That is not fair.
Here is the problem. When you depend on Youtube and TikTok, you preapare like everyone else. You look like everyone else.
When Sam gets her invitational schedule for Round 2, she expects to be invited back to the maximum number of sororities which is 10. She was only invited to 5. You can imagine how devastating it is to see a schedule with only 5 options. Now, she crosses her fingers and hopes no other sorority drops her.
The women who are rush consultants are not here for a get-rich-quick scheme. They are on a mission to help potential new members get bids to sororities. At least, that is my mission.
Here is why I started Getting the Bid.
I was about to graduate from the University of Georgia. I met an incoming freshman from New York City.
She texted me on the day of Pref [last round] and said, "I only had one option left. I am dropping out of sorority recruitment." I was shocked that the sororities did not see how INCREDIBLE she was. I thought she would have EASILY gotten a bid to a sorority she loved.
Over the next couple of weeks, I had more and more questions about the advice given to women going through sorority recruitment. I started to research topics on Google and Youtube. It was all the same. At that moment, I realized it was time for things to change. The women going through sorority recruitment deserved to know what was actually going on. I started interviewing sorority members from all over the country. I asked them about their sorority recruitment experience, what made a woman stand out, and why they gave bids to some women. Over the past four years, I have compiled my research, my experience as a recruiter, and worked directly with women going through sorority recruitment. My goal is to give you the information that will help you receive your bid and provide insight into how to stand out. It is time to break the glass ceiling and give you an equal opportunity to get a bid to a sorority you like.
You deserve to have options during sorority recruitment.
You deserve to stand out.
You deserve to run home to your dream sorority.
HOW TO GET A BID TO A SORORITY YOU LOVE
I have talked to members all over the country about sorority recruitment. One question I always ask is, “Why do you drop potential new members?” You are probably wondering what the #1 response is, right?
The #1 thing that gets potential new members dropped is… THEY DO NOT STAND OUT!
It is easy to get caught up in the material side of sorority recruitment. It seems like a recruitment packet, colorful Etsy social resume, Gucci belt, Golden Goose sneakers, and a Cartier LOVE bracelet will get the members’ attention. Those items do not get bids. When the members vote on potential new members, they have to give each potential new member a score.
What is the score based on?
It is based on you standing out from the other potential new members. To stand out, you need to use a plan to communicate that you are the right fit. You need to communicate BEFORE and DURING sorority recruitment.
STEP #1. DECIDE WHAT YOUR DREAM SORORITY LOOKS LIKE
Why is this exercise important?
This exercise is important because it starts your strategy for sorority recruitment. Your dream sorority is the end goal. Now, you want to work backward. What steps do you need to take to stand out before and during sorority recruitment?
STEP #2. CAMPAIGN FOR YOURSELF
Everyone is not placed on an equal playing field for Round 1. The sororities study potential new members — looking at GPA, Instagram, etc. All of the sororities will have to drop a percentage of potential new members after Round 1. This percentage is different for each sorority. The most competitive sororities drop the largest percentage (typically 70% of the potential new members).
Why is campaigning important?
Imagine you want to run for President of the United States. Here is the catch you announce that you are running the day of the election. Do you think you will get elected?
Probably not.
The same idea applies to sorority recruitment. You have to get your name out there before sorority recruitment starts. You want members and the recruitment team to know your name.
How do you do it?
Since the sororities are vetting potential new members before sorority recruitment starts, you need to get on the sororities ’ radar. You have to get your name out there.
Here is where your first strategy comes into play. You want to use a prepping for sorority recruitment strategy. Your prepping strategy should answer, “What actions do I need to take for members to know my name?”
STEP #3. STAND OUT WITH YOUR CONVERSATIONS
Once you get to Round 2, you are placed on a much more even playing field. To get invited back, you need to stand out with your conversations. Most potential new members wing their conversations and get stuck in the average conversation cycle.
Here is an example of the average conversations cycle
Member: Where are you from?
Potential new member: Atlanta
Member: What did you do over break?
Potential new member: Hung out with friends and my family
How do you break the cycle and stand out?
You use a small talk strategy. This strategy will have the members saying, “Wow! I want this potential new member in my sorority! I want to hang out with her on the weekend and be her friend!” If a member is saying this behind the scenes, you are getting an above-average score. Imagine if you are getting above-average scores for most of the sororities. When you get your invitation schedule, how excited are you going to be to see your favorite sorority invite you back? You are going to be ecstatic.
How are you going to walk into each sorority knowing you have options?
You walk into each sorority with your shoulders back and continue to connect with the members.
STEP #4. PLAY THE GAME
Now that you have options, you can find the BEST sorority for you. You know what to say at each round to keep the members interested in you and leave them saying, “I have to get her into my sorority!”
DO YOUTUBE AND TIKTOK HELP YOU STAND OUT OR GAIN RUSH CRUSH STATUS DURING SORORITY RECRUITMENT?
When you depend on Youtube and TikTok for advice, you prepare like everyone else. When you look like everyone else, you do not stand out. If a sorority can only invite back 30% of all PNMs, how will you show them that you deserve to be in the top 30%?
Instead of using advice and being the Overlooked Potential New Member, you want to use a step-by-step plan to gain Rush Crush status -- stand out, have options, and run home to a sorority you love. Click the video below to see how CRUSH [sorority recruitment coaching] can help you create and implement your plan.
What makes CRUSH different?
CRUSH [sorority recruitment coaching] is our signature program that has helped over 100 women receive bids.
We do not teach etiquette. Trust me, you know how to act in front of people.
We do not tell you what to say. We teach you how to break the script and dive into a deep conversation.
We do not tell you to go out and buy Lilly Pulitzer. We empower you to show off your personal style.
We do not spend weeks creating a perfectly designed social resume. We believe in the one hour MVP resume to share your accomplishments.
Here is what we do.
We work off a a step-by-step plan known as the CRUSH Method.
We empower you to walk into recruitment showing off the best version of YOU.
We help you stand out from the other potential new members through your conversations.
We help you connect with the members.
We give you the power to have more control your experience.
We support you before, during, and after sorority recruitment.
We help you live out your dream college experience.