First impressions are everything in sorority recruitment.
Why do they matter?
Opinions are hard to change. Sadly, some potential new members (women going through sorority recruitment) are dropped because of their first impression. Here is what usually happens to these women.
Before sorority recruitment starts, they do not campaign for themselves. The members do not know why they are a good fit for the sorority.
During their conversations, they answer the questions with facts or wordy long answers.
They do not connect to the members.
When this happens, they get lost in the crowd of other potential new members. The members do not remember their names. Their scores are going to be average or below average. When you get average scores, you increase your chances of being dropped.
First, let’s talk about how sorority recruitment works. Have you ever seen The Bachelor or The Bachelorette? Sorority recruitment is similar. Round 1 is comparable to the first episode of The Bachelor. During this round, you meet all of the sororities on your campus.
After you meet all of the sororities, you pick the sororities you want to go back to for Round 2. Also, The members vote on the potential new members. They decide which potential new members to invite to Round 2.
Then, at the beginning of Round 2, you receive your invitation schedule. This schedule has the sororities you will be meeting for that round. Most potential new members assume their invitation schedule will have all of the sororities they voted to keep. That is not the case. During sorority recruitment, the sororities have the upper hand. They invite potential new members to each round just like the bachelor picks women to stay.
The same process will continue until Bid Day.
Step #1 to your first impression: YOU HAVE TO GET YOUR NAME OUT THERE BEFORE SORORITY RECRUITMENT STARTS
When preparing for sorority recruitment, many potential new members spend weeks focusing ONLY on the material aspects of sorority recruitment – what to wear, makeup, hair, the color of their social resume, etc. It seems like the material things help you stand out and get a great score. However, the color of your social resume, a recruitment packet, a Cartier LOVE bracelet, and Golden Goose sneakers will not get a bid. To get a bid to a sorority you love, you have to communicate you are the right fit. You have to communicate BEFORE and DURING sorority recruitment. To know how and when to communicate, you want to use the CRUSH Method to gain Rush Crush Status.
THE CRUSH METHOD:
CREATE YOUR LIST
RECOGNITION BY THE MEMBERS [MEMBERS KNOW YOUR NAME]
UNLOCK YOUR POTENTIAL
STAND OUT WITH YOUR CONVERSATIONS
HAVE OPTIONS
If you want to use the CRUSH Method to get your bid, check out The Ultimate Guide to Sorority Recruitment. In this book, you use a five step process to receive your bid.
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How sororities invite back potential new members
During sorority recruitment, each sorority has to use Release Figure Methodology [RFM]. It is a mathematical model to determine the number of invitations a sorority can extend to in a round.
Here is how RFM works
If most potential new members vote to keep a sorority, Panhellenic requires them to drop more potential new members. This percentage can be as high as 70%. If we look at Indiana University, around 1,800 women participate in sorority recruitment each year. The most competitive and popular sororities drop around 70% after Round 1. They invite back around 540 potential new members to Round 2. RFM is similar to a popularity contest. If a sorority is very liked on campus, it will drop at a high rate after Round 1. If a sorority is not liked on campus, it will drop at a low rate after Round 1.
What does all of this mean?
Everyone is not placed on an equal playing field for Round 1. The sororities are pre-screening potential new members — looking at GPA, Instagram, etc.
How do you get your name out there?
You cannot rely on a 4.0 GPA to get a bid. GPAs are important, but many times a 3.5 is just as good as a 4.0 during sorority recruitment.
You cannot rely on legacy status. For many sororities, you are not guaranteed a bid as a legacy.
When you use a strategy, the members know your name and are excited to meet you. That is what you want, right?
HERE IS WHERE YOUR FIRST STRATEGY COMES INTO PLAY: YOUR PREPPING FOR SORORITY RECRUITMENT STRATEGY
Since the sororities vet potential new members before sorority recruitment starts, you need to get on each sorority’s radar. (You have to get your name out there.) Your prepping strategy should answer, “What actions do I need to take for members to know my name?”
Here is part of the checklist we use in CRUSH [sorority recruitment coaching].
#1. Register for sorority recruitment
When you register, the sororities have your name. You want to register at least one month before sorority recruitment starts. With registering early, each sorority has time to learn about you and see if you would be a good member.
Do not rush your registration! You want to make sure you are including information that you want to talk about during sorority recruitment — involvement, club, volunteer work, etc. Many times the members will use this information to pair you to talk to similar members during recruitment. They also use this information to see if you are a good fit for the sorority.
#2. Meet members
If you become friends with members, they can hype you up behind the scenes. Now, more members know who you are and root for you. It may help you get invited back to Round 2.
#3. GO PUBLIC on Instagram
Why do to go public on Instagram?
I will let you in on a secret. Most sororities look at potential new members’ Instagrams to learn about them. If your Instagram is private, they learn NOTHING about you. It does not help you get your name out there. Now, if your Instagram is PUBLIC, they can learn about who you are, what you like to do, etc. It is like an interactive social resume. Your Instagram could lead to you getting paired to talk to a member who is very similar to you. She may fall in love with you and give you the great score you deserve. This score helps you get invited back to the next round.
Here is a post all about red flags and what sorority members are looking for in your social media.
#4. Get recommendation letters if your college encourages you to get them
What is a recommendation letter? How does the recruitment team use recommendation letters?
A recommendation letter is similar to a job application form. It is a form that an alumna [some sororities allow members] fills out about you. This form asks for specific information about your GPA, involvement, volunteer work, hobbies & interests, legacy information, etc. It is similar to the form you fill out at registration.
The recruitment team for each sorority uses your recommendation letter to collect information on you and as a way to learn more about you. Then, they use this information to see if you are a good fit for the sorority and to pick who you should talk to during sorority recruitment.
Does everyone need recommendation letters?
Not all colleges encourage recommendation letters. All colleges and sororities accept recommendation letters. You will NOT be penalized for having one.
How do you know if you need them?
You need to be a detective. Go to your Panhellenic website and look through all of the pages. If you see a list of addresses or how to send in recommendation letters, you need these. These addresses might be located in the sorority recruitment booklet or in the FAQ section.
To find your Panhellenic website, Google “sorority recruitment at [insert college name].
Example: “sorority recruitment at Florida State University”
How to send recommendation letters
STEP #1. Create a social resume and find a headshot you want to use
STEP #2. Create cover letters
STEP #3. Decide how you want your recommendation letters sent in -- by mail or online.
How to decide how to send in each recommendation letter
Step A. See if your Panhellenic website has information (email, online through the National sorority’s website, or through the mail)
Step B. If no information was given, the woman writing your recommendation letters uses her sorority’s national website to submit a recommendation letter
STEP #4. Find women to write your recommendation letters
STEP #5. Send each woman your information -- social resume, headshot, and packet (if necessary)
STEP #6. Send thank you card or email
You want to start this process sooner rather than later. It can be difficult to find recommendation letters for some sororities.
Step #2 to your first impression: use your conversations to stand out and connect with the members
Imagine you interview two women to be your roommate. You prepared three questions to ask each woman. Based on their answers, you will pick which woman is the better fit. First, you interview Sam.
You: Where are you from?
Sam: Atlanta.
You: What do you like to do in your free time?
Sam: Hang out with my friends.
You: What are your passions?
Sam: Yoga.
Next, you interview Brooke.
You: Where are you from?
Brooke: I am from Atlanta. I love living in the city so much. For college, I wanted a different experience. I wanted to be in a small college town that loved football and had an incredible community. When I toured the University of Alabama, I fell in love with all the opportunities. I have not been to a football game yet. I am so excited about the first game!
You: Me too! I went to the Auburn game last year, and it was so much fun! I have already planned out all of my game-day outfits.
Brooke: No way! Me too! I think that is the most fun part about the games! Which football games did you buy?
You: I bought the package with the Auburn game. My dad went to Auburn, so it is a big deal in our family.
Brooke: That is the package I bought too!! We have to go to the game together!
Before you know it, time is up. You asked Brooke one of the scripted questions. Throughout your conversation, you got off-topic and talked about the football games, your goals for college, the things you hope to accomplish, and the memories you hope to make.
Which woman will you pick to be your roommate? Sam or Brooke?
Most likely, you picked Brooke.
Why did you pick Brooke?
You could see her as a friend. You could see yourself hanging out with her on the weekends and going to the games together. You were able to have a conversation with her and connect with her. You want to do the exact same thing during sorority recruitment.
During sorority recruitment, most of your score derives from your conversation. To get a good score and be invited back to the sorority, you need to connect to the members and allow them to see you as a friend.
HERE IS WHAT HAPPENS DURING SORORITY RECRUITMENT
The members spend weeks practicing for sorority recruitment. During this time, they learn how sorority recruitment works, practice door chants, practice conversations, and more. Since the members practice conversations, they have created a script of questions to ask each potential new member. They will not break from the script unless you force them to break it.
Why do most potential new members not break from the script?
Here is an example of the average potential new member’s conversation during sorority recruitment.
Member: Hi! Welcome to ABC! We are so excited you are here! My name is Kate! What is your name?
Potential new member: Hi! My name is Sam!
Member: Where are you from?
PNM: Atlanta
Member: What did you do this summer?
PNM: I worked and hung out with my friends.
Member: Where did you work?
PNM: At a restaurant
Now, give Sam a score of 1 to 10 [1 = I would never be friends with this woman, and 10 = I found my new best friend].
Most likely a 3 to 5.
Why did you give her this score?
You only learned FACTS about her. These facts did not help you see her as a friend.
During sorority recruitment, when Sam answers questions with facts, the member has a hard time asking random follow-up questions. If the member cannot think of a follow-up question, she asks Sam another scripted question. When Sam is stuck in the script, it is hard to get a great score. If she does not get a great score, the likelihood of her being invited back to the sorority is LOW.
How do you get an above-average score?
Let’s look closer at Sam’s first answer. She said, “Atlanta”. That is a fact. When you answer questions with facts, it makes it hard to keep a conversation going.
This type of answer leads to a potential new member study in the Average Conversation Cycle. If you stay in this cycle, the member goes on autopilot. When a member is on autopilot, you are asked 10 scripted questions.
The main takeaway is that the member will not break the cycle. You have to force them to break it. If the member does not break the cycle, you will most likely get an average score. Your average score may get you dropped from some sororities.
How do you force them to break it?
That is where your small talk strategy comes into play.
The 3 parts of your small talk strategy are:
#1. Body language
#2. Mindset
#3. Make connections with guaranteed questions
When you use this strategy, the members see you as a friend. If they can see you as a friend, they can see you in the sorority and will give you an above-average score.
Let’s look at an example of how you force the member to break the script.
Member: Where are you from?
Potential new member: I am from Atlanta. I love living in the city so much. For college, I wanted a different experience. I wanted to be in a small college town that loved football and had an incredible community. When I toured the University of Alabama, I fell in love with all the opportunities. I have not been to a football game yet. I am so excited about the first game!
Will the member as another scripted question? Will you get stuck in the Average Conversation Cycle?
No. She will ask you about the opportunities and how you want to get involved. This conversation leads to her getting to know you and connecting with you. When she goes to vote, she sees you in the sorority. AKA. You are getting an above-average score and increasing your chances of getting invited back.
Which potential new member do you want to be? Sam (who gets stuck in the script and is never allowed to stand out) or Brooke (who stands out gets the amazing score she deserves)?
You want to be Brooke, right?
Since most of your score is derived from your conversations, you need to go into your conversations strategically. You have to force the members to break the script. They will not break it on their own.
Step #3 to your first impression: prepare your answers to the scripted questions
Examples of questions you might be asked.
Where are you from?
How do you want to get involved on campus?
What are some of your passions?
What are you looking for in a sorority?
Coming up with your answers to the scripted questions can seem overwhelming. It may feel like you have to say the “right” things. To be completely honest with you, the members do not care what your answers are. They are not picking 5 business majors, 5 psychology majors, 5 teaching majors, etc. The members look for connections with the women they are talking to. When you connect to a member, she can see you in herself and the sorority. This connection will help you get invited back.
With The Ultimate Guide to Sorority Recruitment, you will receive a small talk strategy that explains how to stand out from the other potential new members. Additionally, you will understand how to use the small talk formula to create your answers to the scripted questions. That way, when you are asked a scripted question, you know how to break the average conversation cycle and stand out. Now, the member is walking away knowing your name and seeing you in the sorority. Seeing you in the sorority helps her give you the amazing scores you deserve.
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Major turn-offs
Gossiping
Acting like you are better than the sorority
The sorority members want you to be present. They want you to engage in the conversation. They want to find out if you are the best fit.
Do not ask them about rumors or hearsay. If you do ask, they will change the subject.
Be kind and get to know the members of the sorority. You never know, you might find your Big and your dream sorority!
Conclusion
Everyone is not placed on an equal playing field for Round 1. Your first impression starts when you register. You want to get your name out there. How to get your name out there:
#1. Register at least 1 month before sorority recruitment starts
#2. Meet members
#3. Go public on Instagram
#4. Get recommendation letters (if your college encourages you to get them)
Once you get invited back to Round 2, the potential new members are placed on a much more even playing field. You want to use your conversations to stand out. Most members will not break from their scripted questions. You have to force them to break from the script.
DO YOUTUBE AND TIKTOK HELP YOU STAND OUT DURING SORORITY RECRUITMENT?
When you depend on Youtube and TikTok for advice, you prepare like everyone else. When you look like everyone else, you do not stand out. If a sorority can only invite back 30% of all PNMs, how will you show them that you deserve to be in the top 30%?
Instead of using advice and being the Overlooked Potential New Member, you want to use a step-by-step plan to gain Rush Crush status -- stand out, have options, and run home to a sorority you love. Click the video below to see how CRUSH [sorority recruitment coaching] can help you create and implement your plan.
You have a math test in two weeks that is worth 90% of your grade for the class. You want to get an A. You are looking for guidance on how to get your A.
First, you ask a friend, not in your math class, “How do I get an A+ on my test?” She says, “You need to study.” This answer leaves you frustrated.
Then, you ask your teacher, “How do I get an A+ on my test?” She gives you a step-by-step plan.
Who was more helpful?
Your teacher, right?
To get an A, you need to know the right information and have a step-by-step plan.
To get a bid to a sorority you love, you have to communicate you are the right fit for the sorority before and during sorority recruitment. A step-by-step plan tells you how and when to communicate.
BUT… why do so many women going through sorority recruitment ONLY use the advice they find on Youtube and TikTok? Does it help them stand out and get a bid?
Click the video below to see how The Ultimate Guide to Sorority Recruitment can help you create and implement your plan.
$34.99
https://www.amazon.com/Ultimate-Guide-Sorority-Recruitment-sorority/dp/1674072309
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